Ruth Semple
Communications
Putting storytelling at the heart of your communications
Stand out from the crowd
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The way you tell your organisational or business story can make all the difference.
Supporting you to articulate your vision, mission and purpose in a way that resonates with your audiences is key to creating that emotional connection and support.
I can work with you to develop your story so that it sings throughout all your communications - from your vision statement, business strategy, communications and marketing strategy, and daily communication activities
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Articulating your impact through storytelling will encourage more people to get on board.
The annual review may be your flagship publication. I can support you with heartfelt, impactful stories to bring the power of your work to life.
Supporting you to move away from a once a year storytelling moment to weaving those stories throughout the entire year, is something I can help with.
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A consistent tone of voice supports you to cut through the noise and stand out from your competitors.
Having developed this at many organisations, this is something I can help you with.
Not only can I work with you to agree your voice but I offer accessible training for you and your teams to make sure it is embedded across your organisation.
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Sometimes you need a bit of extra support during busy times.
I can craft engaging blogs, articles, reports, newsletters, and social media content for a range of audiences - internal employees, public stakeholders, senior stakeholders, donors and so on.
One of my passions is making a topic that can be quite technical and making it engaging without dumbing it down.
Having led communication and marketing teams for years, I am an adept editor and enjoy working with people to turn their content around; and throughout the process, supporting them to write better content next time!
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Supporting you and/or your communications team to become more adept will help you to deliver your communications strategy successfully.
Coaching people to become the best they can be, whether that’s through workshops or 1-1 coaching is something I very much enjoy.
With nearly 20 years experience in communications and marketing, I can support you with writing a range of
content for a variety of channels
Annual Review
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Newsletters
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Website copy
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Social media content
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Organisational strategy
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Blogs
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Articles
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Case studies
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Membership copy
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Fundraising copy
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Reports
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Marketing copy
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Annual Review • Newsletters • Website copy • Social media content • Organisational strategy • Blogs • Articles • Case studies • Membership copy • Fundraising copy • Reports • Marketing copy •
About me
I’ve enjoyed a multi-coloured career in communications, ranging from political paintings, Elizabethan ruffs, 18th century anatomy pots, superbugs, food nutrition, health and wellbeing, organic farming, data breaches, education and environmental activism.
Storytelling and putting the audience first is at the heart of my practice so if your organisation or business is looking for someone to support you with engaging, emotional, well-written content, I'd love to have a chat with you.
KIND WORDS
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Ruth worked with my Philanthropy and Corporate team to help us develop our tone of voice to improve our communications and further engage our high value audiences. Ruth ran a great workshop for us. It is clear that she really enjoys coaching people to improve their writing and communication skills, alongside sharing the power of storytelling. The team loved the session! Ruth has a clear and warm coaching style, taking time to always explain her rationale. Because of this she achieved positive results from the session, giving my team a renewed confidence in their writing skills. Ruth also worked with the communications team to review and transform our annual review. She created a vibrant report that included a series of heart-warming, impactful stories which beautifully demonstrated the power of our work! The donors loved it.
Melanie Knight, Director of Communications and Fundraising at Tree Aid
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We were very fortunate to find Ruth as her help has been crucial in writing The Bristol Parks project. English is not our first language so writing can be quite tricky for us. Even though we thought we'd done a great job, Ruth's outstanding approach allowed us to put our point across in a more professional and emotional way which has had a tremendously positive impact on how people experience us and our project. She rewrote our website copy and in doing so talked directly to our audiences. The outcome of her support has allowed us to confidently reach out to private and public sectors. Working with Ruth has been a wonderful experience. She is a very easygoing person with a great personality and a lovely approach. We highly recommend Ruth! You will not be disappointed!
Karol and Krystian, Boys in Bristol Photography
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At the Soil Association, Ruth took on the challenge of revamping our communications through developing and embedding a new tone of voice. At first, there was a lot of initial skepticism from different teams, along with conflicting opinion about what the organisation should convey. Ruth demonstrated understanding and compassion, listening to colleagues' concerns and challenges. She used diplomacy and tact to find solutions, in a way that brought people along on the journey. Ruth engaged people through showing rather than telling colleagues about the value of a consistent tone of voice. This really resonated with people from a range of backgrounds and job roles across the charity and the business. It also meant they genuinely contributed to the development of the new tone of voice, and were therefore more engaged.
Natasha Collins-Daniel, Head of Communications at Centre for Sustainable Energy
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Ruth brought tremendous energy to our communications team and her enthusiasm was both infectious and inspiring. Adapt at collaborative working, Ruth brought the team together with members to review all corporate comms outputs before forming and implementing a strategic plan for improvements. This covered social media, direct emails, the annual report, member magazine and the digital newsletter. As a result, the look and feel of communications was updated and became consistent. Clear parameters were set for the organisation's tone of voice. Outputs were better targeted and impact and responses monitored so that qualitative and quantitative feedback could be used to inform future decisions and ensure continuous improvement.
Kate Edser, Media and Communications Manager, Jisc